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Having a strong personal brand online isn’t just about having a nice profile photo and a username. Powerful brands in the digital world are extremely good at communicating with their audiences. They know who they audiences are and what they want to read or see. For that, it is important to know what your purpose is and what you’d like to achieve by posting and being active online.
In this interview, Serge Samoilenko, a communication instructor at George Mason University in Virginia, USA, talks about how to build a strong personal brand online and why some brands are not ‘communicators’. He also explains what digital risks are and how to avoid them when building your brand online.
Serge also reveals who you should go to first when promoting your products/services and the secret to really standing out and building a strong following.